How does LifePack work?

Each LifePack partner game tailors the experience to authentically fit their own story. Video game partners integrate LifePack-badged microtransactions into game play, directly raising funds for the purchase and distribution of RUTF. Whether LifePack manifests itself as fuel for a player, life-saving medicine for a fallen comrade or a powerup for a team, with each LifePack microtransaction, the player not only gains a benefit in the game, they are also truly saving a life. Every 25 cents generated will purchase a packet of RUTF. On average, it takes $40 worth of RUTF to save one life.

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