When food alone can no longer save a child, ready-to-use therapeutic food (RUTF) can. Made of peanut butter and evaporated milk, RUTF is energy-dense, micronutrient-enriched and easy for a malnourished child to digest. Each packet contains 500 calories and costs 25¢. It requires no preparation or refrigeration, enabling children to be treated at home. Three packets a day can bring a child back from the brink of death in a matter of weeks.
A typical treatment regime of RUTF consists of an average of three packets a day, every day, for about six weeks.
PHOTO CREDIT (From left to right): UNICEF/Mohammed Huwais, CARE/Jeremy Mines, UNICEF/Sebastian Rich.
As a $200 billion-a-year global industry with 135 million gamers in the US alone, gaming can make a massive impact on a problem long thought to be too big and too complex to solve.
LifePack is partnering with Happy Volcano's You Suck at Parking, a new racing game that includes optional in-app purchases. Players will be able to purchase a LifePack premium cosmetics bundle in the store, with all proceeds going to the purchase and distribution of RUTF to at-risk children.
We are sending a message to the world that saving children’s lives is doable - and we are inspiring gamers, the gaming industry and others to make this global issue a priority.